ATLAS OF DIGITAL HEGEMONY

Key Digital Sectors

E-COMMERCE Click for details

The retail e-commmerce market is rapidly evolving:

  • Massive growth in the Chinese market
  • Amazon is gaining in developed countries
  • Alibaba is starting to expand its footprint
  • Local players are thriving in many EMs
SOCIAL MEDIA Click for details

The social media landscape is consolidating:

  • Facebook platforms lead Western markets
  • Tencent platforms are dominant in China
  • Russian maintains hegemony in its region
SEARCH ENGINES Click for details
MOBILE OS Click for details

Two players now dominate the smartphone market:

  • Android is growing share as the market expands
  • iOS is more competitive in developed markets
A.I. RESEARCH Click for details

Artificial intelligence is becoming a key source of advantage in business:

  • China has become a global leader
  • Europe remains strong in primary research
  • U.S. academic advantage is shrinking
ABOUT THE ATLAS